Why culture is important in doing international business

Introduction In the business world today, borders are blending and multi-national mergers are causing many company nationalities to become indistinct. As the globalization of markets rapidly increases, many companies are finding international expansion a necessity of competition. The world is greatly affected by this movement towards a global market, and many companies are finding it extremely important to adapt to other cultures. The most considerable obstructions to successful international marketing involve misinterpretations and contrary views resulting from cultural differences. Being both aware of some of these issues and prepared to make the necessary accommodations can save companies time, effort, and a considerable amount of†¦show more content†¦(http://www.busrep.co.za/index.php?fSectionId=fArticleId=2337753). (2) Dragon, generally as a symbol of Chinese culture, and kung fu master, as a symbol of national pride, being defeat by American basketball, a symbol of American culture , are difficult to accept by most Chinese people. This is another typical failure sneaker giant suffered in foreign market due to ignorance of local society culture. Correspondingly, understanding importance of culture is a key factor if companies wish succeed in conducting international business. Generally speaking, understanding culture is able to benefit international business people in marketing products, managing workforces, and dealing with host country governments (Mahoney et al, 2001). (1) Source: Mahoney, D., Trigg, M.; Griffin, R. Pustay, M. (2001). International Business: A managerial perspective (2nd ed.). Australia: Prentice-Hall, Inc. p.372-3. (2) Source: Nike Walks A Fine Line As It Slays Chinas Dragon. Business Report, 8 Dec. 2004, from http://www.busrep.co.za/index.php?fSectionId=fArticleId=2337753 Marketing products Multinational Enterprises (MNEs) almost always attempt to sell their products and services into foreign markets so as to reach business most productive. Successfully doing business with international clients not only requires mastering international business rules and regulations, but also being similar with localShow MoreRelatedChallenges Facing The Human Resource Department1314 Words   |  6 PagesIssue: As international businesses become more common and globalization continues to boom, many challenges face the Human Resource Department. With employees and business spanning over many countries, continents and hemispheres, businesses will face cultural diversity, technology reliance, and many other risks that go along with international businesses. 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